Methods of enquiry Essay Example | Topics and Well Written Essays - 1500 words

Methods of enquiry - Essay Example A Qualitative method of study differs from the usual quantitative methods (used in the study of pure sciences) in the sense that it tends to be far more subjective. This is in sharp contrast to the methods used in pure sciences which are exclusively objective. The research methods for marketing are a combination of both quantitative and qualitative methods. Being open to qualitative methods of study also allows social scientists to incorporate non-quantitative data (i.e. non-numerical data, such as words, images, gestures, impressions etc.) in their study. Since human beings tend to operate in terms of such data and not in terms of the terminology used in ordinary sciences this broader outlook is far more applicable in the study of social sciences. In keeping with the methodology employed in marketing researches the theories too are formulated and used keeping in mind that they are not necessarily applicable to all conditions. Be it psychology, history, political science or economics human events are most likely to influence the rules which define the basic theories of a marketing subject. Success in the field of marketing researches can therefore be achieved if and only if it is understood that the subject has no space or opportunity for watertight methodologies or theories. (Lamb, 2004) The basic advantages of qualitative measures are multi-fold. Firstly, it presents a completely realistic approach that the statistical analysis and numerical data used in research based on quantitative research cannot provide. Another advantage of qualitative measures is that it is more flexible in nature in terms of collected information interpretation, subsequent analysis and data collection. It also presents a holistic point of view of the investigation. Furthermore, this approach of research allows the subjects to be comfortable thus be more accurate

Logistics Essay Example | Topics and Well Written Essays - 250 words

Logistics - Essay Example The effectiveness of logistic is improved through alliances with local suppliers that reduce cost of transportation. Porter (1985) asserts that logistics is key component of value chain that greatly facilitates business activities. In the company, technology is intrinsic part of strategy that facilitates inbound and outbound logistics for effective supply chain for raw material and network of distributors for finished goods. The parts are sent to offshore business partners where assembling is done and local transports are used to send the goods to dealers and stores. Thus, outsourcing partnership across the region significantly reduces transportation costs and helps gain competitive advantage in the current recessive environment. This saves time and effort as the assembling of products could be easily altered to suit the demands of the local customers across geographical boundaries. The products therefore, reach the customers timely and efficiently. Hence through creative logistic st rategy, the company is not only able to survive but is also able to maintain its market position. The use of technology facilitates improved communication and enhances efficiency in delivery of goods and services. Most importantly, good logistics has helped to expand business across the globe and provided the company with sustainable source of continuous income.